Does Your MLM Company Provide You With an Automated Marketing System?
Finally, multi-level and multilevel marketing companies are going for a giant step of progress in providing their downlines with automated marketing systems. They have moved in to the 21st century and are using technology to greatly help people build their network marketing businesses. I myself am involved in two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the net with sites such as for example gotomeeting.com, where in fact the same presentation could be given to a group all at once, rather than to one person at the same time. These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing what to help their network marketing business builders become successful more quickly and easily than previously. Let’s now discuss the automated marketing system that truly leads an interested prospect, step-by-step, to the desired end result of becoming an associate of your multilevel marketing downline.
So, precisely what is an automated marketing system? Usually it includes a few key components. The initial and most important component of the system is really a lead capture page, also referred to as a landing page. This is usually a website that someone may visit as a result of advertising, either online or offline, to find out more information about a product, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or perhaps a video to allow them to watch, which will cause the person to want more information and go further down the line toward signing up for your organization. A very important feature of the lead capture page may be the opt-in form. This form asks the individual viewing the site to provide you with their name, email address, and if you would like, even their contact number, before you provide them with more information.
That is really exciting, because this one step, and whether they choose to go on it, is what separates the info gatherers from the those people who are hot for whatever it really is you should offer. Are you aware the importance of what I simply wrote? The people who fill out the opt-in form have raised their hands and showed you they are very interested in what you have to offer, plus they are giving you permission to advertise to them. Each person who opts directly into your site becomes what’s known as a pre-qualified lead, this means they have just pre-qualified themselves as an interested prospect! Which has just eliminated almost all of the work for you in finding out who would like to hear your story and who doesn’t. With that certain landing page, just how many people did you have to speak to in order to obtain their contact information? Generally, absolutely no one! Sure, in some instances you will speak to someone throughout your day and verbally send them to your site (landing page).
Even right there in that one step can you see how the conversation has changed? You aren’t trying to sell the complete idea there and set up another meeting with them, you are just sending them somewhere to obtain additional information on their very own, and if they would like to know more, they’ll let you know! More importantly though, with this particular automated lead generating marketing system, as soon as you get all the components ready to go and you also are driving traffic to your internet site (more about that in a forthcoming article), it is on autopilot for you! Are you beginning to understand how valuable this type of automated marketing system could be?
After the reader has opted in to receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some excellent companies provide you, the network marketer, with excellent marketing pieces that explain the business to the prospect in one or a group of videos, and they give a way for the prospect to take action. By that I mean there is usually a link for them to subscribe or go onto your waiting list, rendering it virtually effortless that you bring them under you in your downline. If they don’t sign up then and there, though, all is not lost. That is where the next key element of an excellent automated marketing system comes into play.
automated marketing The next important part of an automated marketing system is what’s known as an autoresponder. Remember well when your prospect opted directly into your marketing system for more information about your organization? Well, they handed you valuable information regarding themselves – their name, their email address, and depending on the opt in form, their phone number. The autoresponder enables you to collect those email addresses and keep them stored in a database to help you easily send follow up emails in their mind as a group, rather than sending out individual emails.
Do you know what else autoresponders can perform? You can create a series of emails and designate on which days you’ll send them to each prospect, even though they were added to the database on different days! So, you merely need to write them once, the autoresponder manages the rest. It is sheer genius. One of these of an autoresponder site is aweber.com. There are others as well. Even better, the MLM and network marketing companies who are providing you with automated marketing systems will often have an autoresponder set up for you as part of that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to join a live recruiting webinar that’s usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. This is invaluable to you, because let’s face it, anyone initially of their network marketing career isn’t very savvy at giving the presentation and making conversions happen; that is included with practice and hearing the masters.Through the use of all the components described above in an automated marketing system to create your MLM or multi level marketing, you can see that lots of more opportunities for folks to join up with you’re provided. It no more depends on that 5 minute conversation you have using them on the opportunity meeting throughout your day.
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